Matthew Thwaites is a professional in Austin, Texas, who serves as Open Loot Studios’ director of analytics, overseeing portfolio game development. Responsible for eight analysts and engineers, he creates data pipelines from marketplace and game sources that inform product development and play enhancements. Matthew Thwaites has employed machine learning models and A/B/n testing protocol in increasing purchaser conversion and user retention rates.
Mr. Thwaites previously held responsibilities with Big Time Studios as a marketing analytics manager. In this position, he oversaw performance advertising and influencer partnership strategy campaigns that enabled the cost-effective acquisition of users and buyers. Also a Twitter influencer who excels at public speaking, Mr. Thwaites is knowledgeable about performance marketing and Meta and Google ad platforms.
Mr. Thwaites has a background as infantry officer with the US Army, including more than two years spent with Special Operations. As a military liaison and special operations advisor with the US ambassador, he guided peace negotiations between the United States and Afghan and Taliban leadership. An avid runner, he has completed events such as the Philadelphia Marathon and the Love Run Philadelphia half marathon.